Active customization, involving the production of the most individualized industrial products for various purposes - from sports shoes to cars. In order to personalize manufacturers, various methods are used - from preliminary deep anthropological research to the use of advanced materials and flexible computerized production in real time. At the same time, the role of service customer service increases dramatically.
EXAMPLES OF CUSTOMIZATION OF INDUSTRIAL PRODUCTS
• The current strategy for the emotional design of French cars Renault, which the company began to develop in 2009, is fully focused on the needs of customers that arise at a certain stage in their lives. So, in 2013, the public was presented six concept cars in the framework of the new corporate concept “Life Cycle”: Initiale Paris (“Common Sense”), R-Space (“Family”), Frendzy (“Work”), Captur ( "Research"), DeZir ("Love"), Twin'Run